In recent years the region has created a very conducive ecosystem for startups to innovate and flourish. This award celebrates startups that are building innovative products and solutions, scalable enterprises, with high potential of employment generation and wealth creation for the Middle East region and beyond. Some of the criteria on which the nominees and eventual winner will be judged are level of disruption in their industry vertical, growth rate, team quality and experience, venture capital attracted, technological and intellectual property sophistication, quality of customer service and number of customers.